ARROUND — Decentralized Advertising Solution

Can anyone surprise us with some kind of advertising existing today? I think it is unlikely. We often see advertisements on TV, web resources, print media, billboards and other outdoor advertising structures, and are therefore absolutely accustomed to it. Often, we do not even pay attention to it, because it has become something ordinary for us. And from this advertisers who spend a lot of money on advertising suffer rather badly, and the results get minimal. Moreover, often repetitive or inappropriately placed advertising can even negatively adjust the consumer to the advertised product or service. Therefore, the advertising industry is waiting for new approaches to advertising that would not only attract more potential consumers, but also require less financial costs, with the preservation of great results. The team of the ARROUND project is working on this issue.
WHAT IS ARROUND?
ARROUND is a platform of augmented reality, through which new opportunities for advertising are created, working with the use of block technology. Ordinary users will be able to interact with the augmented reality elements (hereinafter AR) via the mobile application. In addition to users, the ARROUND platform will be able to unite within its ecosystem brands, advertisers, advertising agencies and developers of AR technologies. The movement towards the development of VR and AR technologies today is one of the more promising, as evidenced by the huge number of companies that work in this industry.
ARROUND is a decentralized augmented reality (AR) platform that provides the world with a captivating new digital environment to explore, where millions will be able to create and share their own AR experiences.
Advertisers will have a brand new way to engage consumers through the use of creative campaigns in augmented reality, and high-street retail outlets can harness the power of big data and targeted campaigns for the first time in history
What problems does this platform solve? 
The problem for advertisers is the oversaturation of the advertising market in the real world, which leads to a decrease in the effectiveness of advertising campaigns, and the growth of financial costs for it. ARROUND creates a new space for advertising, where it will have a targeted focus, and will require much less costs. Also, this platform solves the problem of AR technology not being required. On its basis, there will be interaction of advertisers and AR developers, which will stimulate the latter to develop new technologies.
The main tool in communication between advertisers and users will be an application for mobile devices. It is through it that users will be able to see advertisements and other elements posted in the AR. The application is available for download(for the Android system), but it is in test mode so the average user will not be able to register yet. The main concept within the application is the "round". This is digital content (3D object, image, text, link to some resource) tied to a specific place. In AR conditions, there are wide opportunities for using rounds for marketing purposes. So, ordinary users can create their own rounds (which only they can see, or their friends). Advertisers will have access to more extensive functionality in creating such content: it can be a flat banner ad (containing not only text or image, but also video), 3D objects, navigation. In this case, the visibility of each round for users can be customized depending on the advertising goals,
In the ARROUND application, there are three main components: the camera (through which AR interacts), the news feed from the rounds (the user receives news only from those rounds to which they are subscribed), a map showing the rounds in the area. There will also be different user roles: a regular user (interacts with rounds of advertisers and other users, has limited opportunities to create rounds), a professional blogger (has more functionality to create rounds), a brand account (company account), an account of an advertising agent creation of advertising content using a wide range of tools), moderator (consults users on emerging issues, controls the creation of rounds according to internal rules).
Miners: Holders of ARROUND blockchain servers and servers for storing and processing visual contentUsers: Users will be able to obtain information on promotional offers and where they are happening through ARROUNDBrands and Advertisers: Brands and advertisers will be able to use ARROUND as a platform, which in turn uses big data to lead them to the best audience within walking distanceAdvertising Agencies:Advertising and creative agencies and freelancers will be able to offer brands content development using the tools of the platform, and the content platform will also provide tools for producers and organizers of live events and quests in augmented realityAR Device Developers:Integrate devices with the platform and expand their user baseApplication Developers: Provide software for implementation of AR content.
REASONS TO BUY ARR :
– Established partnerships with global brands
– Token plays vital role in fuelling business model
– AR market growing at breakneck speed (65% CAR)
– MVP available on iOS & Android
– Innovative and comprehensive product
– Experienced team with excellent track record
ARR token features:
• The number of tokens is limited to 3,000,000,000 units;
• 1,450,000,000 tokens will be sold at the Pre-sale and Token Sale and 245,000,000 tokens will be offered as a bonus for buyers. Unsold tokens will be burned. For each token sold at ICO, another 0.77 tokens will automatically be created immediately after the Token Sale and allocated to special token funds. For details, please see below;
• The price of 1 ARR at the Token Sale will be US $0.035;
• The ARR token will be used for participating in auctions for the long-term lease of advertising space, as well as to perform all transactions in the system. ARR token will also be required as a deposit for the maintenance of the ARROUND blockchain node.
TOKEN DISTRIBUTION AFTER TOKEN SALE :
48.3% : Sales (Pre-sale and Token sale)
8.2% : Bonus tokens for Pre-sale and Token sale
22% : Community Development Fund-CDF (including advisers, partners, etc.)
10% : The Network Development Fund — a fund to support master node holders (NDF)
10% : Team
1.5% : Bounty
PARTNERSHIPS:
ARROUND has already partnered with major brands such as Unilever, Scania and Campari to launch AR marketing campaigns. We are also working with 36.6, a pharmacy chain with over 2,000 physical outlets, to commercialize our in-store navigation product.
TEAM:
For More Information:
https://altair.fm/ico/whitepaper_altairvr_en.pdf
ANN Тема: https://bitcointalk.org/index.php?topic=2468761.0
Bounty Thread: https://bitcointalk.org/index.php?topic=2622521.0
Facebook: https://www.facebook.com/pg/altairvrico/
Twitter: https://twitter.com/altair_vr
Linkedin: https://www.linkedin.com/company/27174759/
Instagram: https://www.instagram.com/altair_vr/
Youtube: https://www.youtube.com/channel/UCJsxhzSjSF_uE5a-GcdY–A
Телеграмма: https://t.me/altairvr

AUTHOR
nelsonjohn
BITCOINTALK PROFILE
https://bitcointalk.org/index.php?action=profile;u=2387325

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