Rally-Blockchain community for earning crypto currency by content sharing.

Introduction

The discovery and sharing of content are intrinsic to the human experience and have been a central part of the internet since it began. As the internet matured that process became centralized under powerful social media platforms. While users are increasingly concerned about privacy and how information about them and their behaviors are collected, analyzed and sold, the digital monopolies have exploited user contributions and their data to generate billions of dollars of profit. The same forces that created the sharing economy will shift this dynamic, creating a new market out of underutilized assets that empower the user and rewards the true value of their contributions. This will be the content sharing economy: the next phase in the evolution of the sharing economy, enabled by blockchain and managed by users on their smartphones

What is RALLY?

Rally is a platform that builds communities around a business or message using content sharing with crypto token rewards. Rally combines concepts from traditional word-of-mouth and influencer marketing with gamification and tactics that have built cryptocurrencies and their communities.

Word-of-mouth, or direct peer-to-peer communications, is the most trusted way we share information and communicate. The content sharing economy leverages the strength of word-of-mouth to fundamentally shift how power and profits are allocated in the digital advertising ecosystem. Advertisers pay a lot of money to centralized platforms to get their message distributed to their target audience. The individual social network that a user has is an unrecognized and underutilized digital asset that has significant value and will become a distributed profit center in the content sharing economy.

Private content sharing is an untapped opportunity that is growing rapidly and is substantially bigger than social media platforms. This shift toward trusted private channels is a direct consequence of the distrust of large social media platforms. Users share content on both social media platforms and in private communication channels; however, they view these channels differently. Today, where content gets shared matters more than ever. While private content sharing does shift power away from the centralized platforms, it still lacks transparency and an attribution of value. Recognizing and rewarding the value that users are due, and advertisers would gladly give, is the central purpose of the content sharing economy and the Rally platform.

Growing economic inequality and wealth concentration in the 10 years since the global financial crisis has eroded trust in government and society, a dynamic that can also be seen very acutely in the distribution of power and profits in the online advertising ecosystem. As jobs were lost, and wages stagnated, people innovated new ways to create income from underutilized assets and created the sharing economy. Technology, and the trust that it enabled propelled this new economic system. Blockchain and smart contracts will enable further growth of the sharing economy and the emerging content sharing economy by establishing a foundation of trust between users and advertisers. Shifting user behavior, the smartphone, and blockchain enable network effects driving the Rally opportunity that were previously impossible.

The Rally platform rewards users to distribute an advertiser’s content to their individual social network. This allows the advertiser to shift their ad budget to the user who, by sharing the content, gives it their recommendation and increases its effectiveness. Rally unites users with advertisers and utilizes a crypto token to create a marketplace that empowers the user and rewards the true value of their contributions.

Utilizing blockchain will allow Rally to record user contributions to the platform and reward them for actions that drive platform value. To realize the full potential of the content sharing economy, and the requirements of transparency, security, incentives and attribution, the Rally platform is built on top of the Ethereum blockchain. Rally has developed an attribution model called SmartLinks, they are immutably tied to smart contracts. SmartLinks establish a smart contract directly between advertisers and users to create a decentralized, secure and transparent marketplace with a record of engagements and incentives written into the blockchain.

The incentive currency of the platform is the Rally Token (RALLY), a universal currency that can be used seamlessly across borders, allowing advertisers to compensate hyper-local influencers, ambassadors, and users anywhere in the world. The value of the Rally community is driven by both the number of users and advertisers on the marketplace as well as how engaged users are in offers. Rally Token will empower users to interact with the Rally platform and build its community while facilitating the distribution and sharing of rewards and benefits to all of its stakeholders. Advertisers use the Rally Token as part of their offers. Once users have earned tokens, the advertiser can offer goods or services to get it back from the user.

Why You Should Choose RALLY?

You may be aware that their exist some content sharing platforms, as such you may be tempted to compare such platforms with RALLY platform on the bases that they all have a reward for content sharing.

Rally is a platform where anyone can take part and it is focused on incentivized peer to peer communication where ever they are taking place. Messages received on this platform is designed to secure privacy with the option to opt in and out.

There is a large market environment that connect advertisers with users, when advertisers create and send offers to users and engage with them, RALLY then tracks, attribute and rewards users that take action.

Rally Token provides a strong incentive for new users and advertisers to sign up, get authenticated and refer others to Rally. Authenticated users receive ongoing rewards from the activity of those that they refer to Rally. These rewards are the community royalties that are generated whenever a user earns tokens.

The Benefits

FOR USERS OF RALLY

Expounded reach of audience

Low cost of advertisement

Increased loyalty.

How You Can Earn RALLY?

Joining on the RALLY platform, authenticating yourself, download the Rally app and then link social media accounts

Promote advertisers and then get token

Refer someone and then claim your prize whenever the refereed users get token etc.

How your Royalty Team works

Refer

Your referrals become your Royalty Team.

Grow

When your referrals build their Royalty Team yours grows as well, five levels deep.

Unlock

With more referrals you can unlock more participation from your royalty team.

Community Royalties

The bigger your Royalty Team, the more Community Royalties you earn when they earn

Token Details

Token Name : Rally Token

Token Symbol : RALLY

Total Tokens : 5,000,000,000

Technical Specifications : ERC20

Token Decimal Places :18

Distribution Of Token

Rally Token will be issued as an incentive for users to join, get authenticated, refer new users and engage with offers from advertisers.

Airdrop Rewards: 40% - Tokens allocated to individuals for joining Rally and inviting others to join.

Community manager: 7% - Engaged users that manage channels, curate content and community support.

Advertisers: 35% - Users that promote the Rally Airdrop with content creation and sharing.

Bounty program: 5% - Tokens to incent the Rally community to take action and be rewarded.

Company Reserve: 10% - Business development to benefit the Rally platform.

Advisers: 5% - Third parties supporting the Rally airdrop.

Company History

2015

Development began on a web-based application that gamified digital coupons. The initial game focused on players interacting with logos of brands and winning prizes. The game LogoPogo was launched using the technology, it included paid ad retargeting of visitors to the game across all major ad platforms. IOS and Android versions were added to the app store.

2016

The online ad purchase engine was launched. Customers could seamlessly purchase ads on multiple platforms (Facebook, Twitter and Instagram) from a common interface. Rally added functionality allowing users to share content peer-to-peer across multiple platforms while getting rewarded for their actions.

2017

Development of a full communications module began. All functionality was consolidated so advertisers can reach and communicate with their community directly with complete transparency. Research on integrating blockchain to the platform began. The platform achieved full attribution and transparency for advertisers and users. Daily deals, flash sales and e-commerce are made available to the platform making it a true marketplace. Integration to the Ethereum blockchain begins.

2018

The Rally points system is merged to the blockchain. The user can now see tokens in their prize wallet as earned. Work started on bringing full crypto wallet functionality to the Rally prize wallet. The Rally decentralized marketplace on the blockchain is launched.

Team

For more information, please visit:

Website: https://www.rallyairdrop.com/

Whitepaper: https://www.rallyairdrop.com/assets/docs/RallyWhitePaper.pdf

Bitcointalk ANN: https://bitcointalk.org/index.php?topic=5032410.0

Telegram: https://t.me/rallyairdrop

Twitter: https://twitter.com/rallyapp_com

Facebook: https://www.facebook.com/rallyapps

AUTHOR

nelsonjohn

BITCOINTALK PROFILE

https://bitcointalk.org/index.php?action=profile;u=2387325

ETH ADDR

0x9e5630f2c73d6c19486c5dd1d1ee0a3e16e99765